Our Company
Our Team

Our team has decades of expertise developing data sharing and analytical solutions for the financial services, communications and healthcare markets. We have experienced first-hand the value of responsible data sharing—for businesses and consumers, and now we are setting new, more conscientious standards for how data should be shared in the 21st century.


Mike Cook founded XOR with more than 25 years of experience building data sharing solutions for risk, operational efficiency and compliance. In 2002, Cook co-founded ID Analytics, building it from concept stage into a high-growth, profitable company serving hundreds of enterprise clients and 5 million consumers. He was also a member of the executive team who developed Consumer Credit Associates (now Innovis) and held senior management roles with Experian and American Express. mike@xor.exchange


Greg Bonin brings to XOR more than 9 years of experience extracting value and insights from data by leveraging the fusion of technology and analytics. He has expertise in a wide variety of areas including: consumer and business credit risk, fraud, marketing, healthcare and insurance. Greg was previously a founding member of the Data Lab, a research and development group within Experian, where he led a team of scientists. gbonin@xor.exchange

Aaron Rodriguez
Chief Technology Officer

Aaron Rodriguez has a passion for technology and 10 years of experience working at companies focused around data and delivering analytic solutions. He has a diverse background and has held a variety of technology roles including IT, data science, and software development. He enjoys hiking, climbing, and board games and is occasionally known to brew his own beer, roast his own coffee, and deliver witty (sometimes horrible) puns. arodriguez@xor.exchange


Tiffany Simpson brings extensive administrative experience to the XOR team having most recently held executive assistant and program manager positions with a leading international education company. As a former team manager, Tiffany excelled in departmental process development, successfully increasing customer outreach and resulting company sales. Tiffany graduated in 2009 with a B.A. from St. Edward’s University. tsimpson@xor.exchange

Clayton Root

Clayton Root has spent his career building marketing and communications programs for a wide variety of brands ranging from small non-profits to Fortune 10 enterprises. He holds a degree in advertising and public relations from Texas Christian University and gets excited about technologies that change the way we live and work. croot@xor.exchange

Tommy Cuthbertson
Data Scientist

Tommy Cuthbertson joins XOR with a suite of statistical modeling experience from data cleansing to Bayesian methods and a background in fields including financial technology, credit risk, and fraud. He explores a variety of programming methods as a means of automation and pattern discovery in day-to-day life. Tommy graduated the University of Texas at Austin with an M.S. in Statistics and Data Sciences in 2015. tcuthbertson@xor.exchange


Daniel Mitchell
Software Engineer

Daniel Mitchell is a software engineer and data scientist with interests in high performance computing, modern computational methods in statistics, and Bayesian inference. He holds a B.S. in Physics and M.S. in Statistics from The University of Texas at Austin, where he was awarded a fellowship in statistics and data science. He enjoys cycling, gaming, and outdoor activities with his wife and two sons. dmitchell@xor.exchange

Ami Rodriguez
Executive Administrative Assistant

Ami Rodriguez brings more than 10 years of administrative and operations management experience to the XOR team. She holds a B.S. in business administration and an associates in english and literature. She also loves to cook and crochet, and has two cats, Jane and Elizabeth (Lizzy). amir@xor.exchange


Brian Ketelsen, Co-Founder and Advisor

Ken Morton, Advisor

Larry Rosenberger, Board Observer